Objective of pre-launch communication
Communicating about Teamstarter ahead of the official launch is essential in order to:
create strong momentum as soon as the platform opens
enable the approach to be understood and adopted as quickly as possible.
From experience, we have noticed that the adoption curve (the ratio between registered employees and employees who have created accounts) is exponential during the first month after launch.
Example of a pre-launch communication plan
To do this, here is an example of a communication plan that you can use.
Feel free to customize it according to:
your context,
your needs,
and your possibilities.
The main thing is to build the most impactful plan for your organization, one that is sure to reach your employees!
This sample plan is provided for informational purposes only.
D-21 / Email from management containing:
Announcement of the launch of Teamstarter
Infographic explaining how the process works (optional)
D-10 / Posters put up in offices
D-7 / Explanatory video teaser released
DD morning / Teamstarter login emails sent out
DD / Teamstarter presentation by the platform administrator and/or the Teamstarter team during a 30-minute video conference (introduction by management, presentation of the platform + Q&A)
D+7 / Email from management to thank employees for their participation
Thanks to the first project leaders for the launch, the first contributors, and participants
Encouragement for everyone to join the platform and take advantage of it
Encouragement to contribute to the first projects to ensure their funding with a video call for contributions